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Unlock Business Growth with ISB Applied Business Analytics: Harness the Power of Data Analytics for Success

Businesses today generate tremendous amounts of data that need analysis to aid in strategic decision-making. Since decision-making is a subjective process, it is liable to have biases and errors. Data-backed decisions help create tactical plans that support the organisation’s efficient operation and growth. Naturally, enterprises across the globe are shifting towards a data-first approach. As per Gartner, 70% of Organizations will shift their focus from big to small and wide data by 2025.1

Business analytics, the use of technologies for solving business problems using data analysis, is helping firms with everything from personalising a customer's experience to identifying and mitigating potential risks to their business. Logistics companies use business analytics to determine the best shipping routes, track goods' delivery, and get approximate delivery times. Manufacturers identify bottlenecks and production delays in supply chains by employing business analytics.

HR managers use previous employment data to determine the retention rate for the employee, reasons for drops, and find the right candidate for a position. Data analytics allows finance firms to scrutinise key metrics and detect fraud in revenue turnover. OTT giants achieve customer retention and acquisition through personalising recommendations from analysis of user data on searches, ratings, rewatched programs, and so on.

Discerning such problems and finding solutions that achieve measurable results requires an analytical eye to interpret data by identifying patterns, trends, and relationships. This has made business analytics skills indispensable for enterprises. Such a skill can be effectively developed from programmes like Applied Business Analytics from ISB Executive Education.

However, for most business professionals, the ability to interpret and present data from multiple sources isn’t common knowledge. There is a dearth of qualified professionals who can harness data insights and make informed business decisions.

Hence, firms are willing to compensate equally well for executives with business analytics skills. Michael Page’s 2021 India Talent Trends report2 suggests that data science professionals with 3-10 years of experience can secure annual salaries within the range of Rs 25-65 lakh, while those with more experience can expect pay-packages upwards of Rs 1 crore. Additionally, data science will generate 11.5 million jobs globally by 2026.

Be the right fit with the right skill.

Applied Business Analytics from ISB Executive Education is a 12-week programme designed to maximise learning for working professionals while minimising interruptions in their careers. 100+ recorded videos from top ISB faculty, 15+ assignments and quizzes, 19 faculty-built apps, 15+ discussion boards as well as 10+ online sessions with industry practitioners to help you build business analytics prowess.

By the end of the programme, you will be able to leverage data-driven growth strategies, describe how to collect and prepare data for analysis, analyse data using analytics tools and gather business insights, use data-driven decision-making to make more informed business decisions and test whether their analysis confirms their hypothesis.

Big data growth statistics reveal that data creation will be over 180 zettabytes by 2025.3 In India alone, the data analytics industry is expected to hit the $118.7 billion mark by 2026, as per IBEF.4 That is why working professionals must up their ante and polish their skills with comprehensive and established programmes to adapt to the changing world.

Any graduate or diploma holder can apply for ISB’ Executive Education’s Applied Business Analytics programme latest by 16th August 2023. The 18th batch starts on 16th August 2023, and the fee for this programme is Rs. 1,08,000 without GST.

Join ISB’s Applied Business Analytics programme and become the right fit for your company’s need to find data-driven decision-makers.

About the Indian School of Business (ISB)

The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. ISB is committed to creating business leaders through its innovative programmes, outstanding faculty, and thought leadership. It has gained the unique distinction of receiving accreditation from the Association of MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in postgraduate business education. ISB Executive Education designs programmes for professionals providing timely learning interventions that help them enhance their capabilities through specific skill sets and progress in their careers while positively impacting the organisations they operate in. Through innovative programmes, outstanding faculty, and thought leadership, ISB Executive Education is committed to creating future-ready leaders.

About Emeritus

ISB Executive Education is collaborating with an online education provider, Emeritus, to offer a portfolio of high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based learning. More than 300,000 students from over 200 countries have benefitted professionally from Emeritus’ programmes.


1. says-70-percent-of-organizations-will-shift-their-focus-from-big-to-small- and-wide-data-by-2025

2. science-jobs-will-be-created-globally-by-2026-report/87800256

4. and-how-it-may-help-in-your-career/articleshow/94698633.cms?from=mdr

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